Focus Group Research - Primary and Secondary

 PRIMARY RESEARCH GROUP:

Name: Henry Holland

Age: 16

Occupation: Student

Pyschometric type: Explorer

Interests: Films, television, collecting CDs/vinyl, listening to music, going on walks, making/editing videos.

What platform do you currently listen to music on? : "MusicBee/Spotify. I download my music from Bandcamp."

How do you usually discover music?: "Usually from artists adjacent to the ones I already like. Sometimes it's what's inspired artists that I already listen to, sometimes I explore music from a source I already like."

How would you define your music taste?: "Geek Rock"

Name: Euan McCabe

Age: 16

Occupation: Student

Psychometricetric type: Aspirer

Interests: Engineering, football, swimming, LEGO, watching films.

What platform do you currently listen to music on?: "Spotify"

How do you usually discover music: "Usually from discover weekly, or TikTok or Youtube"

How would you define your music taste? : "Pop Music"

Name: Kate Reeson
Age: 17

Occupation: Student

Psychometric type: Aspirer

Interests: Art, animation, musicals, graphic design and stuffed toys.

What platform do you currently listen to music on?: "Spotify, sometimes Apple Music"

How do you usually discover music?: "Either from my friends showing me music that they like, or I use my Spotify recommendations."

How would you define your music taste? : "Indie Pop/Broadway"

Name: Liza Evers

Age: 17

Occupation: Student/Ret

ail

Psychometric type: Aspirer

Interests: Musicals, animals, history, makeup, aeroplanes

What platform do you currently listen to music on? : "Spotify"

How do you usually discover music?: "Usually from T
ikTok or just recommendation. Spotify adverts with artists usually make me interested and I'll listen."

How would you define your music taste? : "Indie Rock"

The majority of my primary demographic listen to music through streaming services - both video and subscription. Having a music video proves to be important to my artists as it'll increase interest in my dempographic. Promoting on social media, like TikTok or youtube shorts is also imperitive to drive audiences to my content. The ability to purchase merchandise and physical forms of music would be a nice added bonus - especially with the rise of vinyl purchases in young people. This could be added in the form of a merchandise section on my artist's official website. 

Secondary Research Group:

Name: Daniel Chaplin

Age: 48

Occupation: Software Developer

Psychometric type: Aspirer

Interests: Football, technology, family, friends, dogs and guitars

What platform do you currently listen to music on? : "Usually on the Radio. Sometimes I'll use Apple Music"

How do you usually discover music?: "From the radio"

How would you define your music taste?: "Rock"

Name: Helen McCabe

Age: 45

Occupation: Civil Servant

Psychometric type: Aspirer

Interests: Jewellery making, reading, watching soap dramas, listening to music

What platform do you currently listen to music on? : "From my downloaded music, or using CD's in the car"

How do you usually discover music?: "I listen to music on the TV sometimes, or I'll hear pop music on the radio"

How would you define your music taste?: "Pop Music"