Neil Hannon, also known as "The Divine Comedy" released a compilation album called "Charmed Life", compiling all of his most popular and favourite songs onto a 3-disk CD. During this, his aesthetic on every social media and his website changed to include aspects of his latest album release. The cover included butterflies, snails and a distinct yellow colour. This was then put on every website branded under his name. The Best Mistakes is featured on the album "Charmed Life."
Intertextuality:
This music video utilises projections and is very performance-based - unlike Hannon's usually story-driven videos, which are often abstract in nature. Every projection is a reference to a previous album cover, all of which either have Hannon's face on, or are projected over his face. The yellow flower "Charmed Life" cover is also projected onto him. This is the first music video from the album "Charmed Life".
In my music video, I'd like to incorporate aspects of intertextuality. I also enjoy the editing, as Neil sings directly to the camera. There are also performance shots of Neil not singing, but instead dancing. The separation from any sort of defined set is an interesting idea, and I'd like to explore that further, though I'm not sure how feasible that would be.
Cross Media Platforming:
The Divine Comedy has it's own website that it used to promote the release of this album, however, they also promoted it hugely on their official instagram page, and the release of the album was made into a tour. Intertextuality to the album cover and release was seen on anything Divine Comedy related. The website's newest releases all had butterflies or flowers incorporated into them, and Charmed Life CD's and LP's became the first piece of merchandise website visitors would see.
At the very top of the description of the music video, a link to the Divine Comedy's website sits, as well as the link to pre-order the album. (https://ffm.to/charmedlife). The description also features hashtags for reach, like #TheDivineComedy.
The Instagram account also held competitions with exclusive prizes, including signed albums and test pressings. All the winners were labelled as having "unique" parts of Divine Comedy history. Posts were also made showing a "Limited Supply" of items - giving the audience an incentive to buy. These conventions are all interesting and I'd like to incorporate them onto my artist's website.
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