Using a font called "Earwig Factory", I was able to create a rendition of the logo I'd be using on my website and music video. Original renditions had included the alias of different band names and different fonts, however, I decided on a letter-by-letter type logo, as it incorporated the indie aesthetic I am trying to convey. Thhomemadede vibe makes the artist feel more of a connection to the audience.
"Hi, i'm ted!" was another original rendition of the logo, but I felt it was too long, so I shortened it to just the name instead. The lack of capitalisation makes the whole brand feel informal - almost like a cooler friend that audiences can aspire to be like.
Headings on the website should use the same typography to keep consistency between brands.
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