Beatrice Kristi Ilejay Laus, known on stage as "beabadoobee", is a Filipino-British singer-songwriter. Receiving fame from her single "Coffee", released in 2017, from an unexpected trend on TikTok in 2019, Beatrice has since released 5 E.P and 2 albums, with her debut album "Fake it Flowers" receiving critical acclaim in 2020, and her newest album "Beatopia" being released in 2022. Beabadoobee has gone on to be recognised by the likes of Taylor Swift, Harry Styles, Jaden Smith and The 1975, as well as being predicted as the "breakthrough act" for 2020 in the annual poll of BBC music critics. Bea's first tour of "Beatopia" is set to run from 2022 through to 2023, in a worldwide playing of the album.
Mise-en-scene
Beabadoobee's "Sunny Day" from the album "Beatopia" incorporates whimsical, fairy, grunge aesthetics with hints of 2000s subculture. Going hand-in-hand with the nature of her music, inspired by the likes of Kimya Dawson for a soft, calm experience. "Sunny Day" incorporates performance-based camera work and a loose narrative following a girl exploring outside her bedroom window, which just so happens to be a forest. As the day draws to a close, Bea lies floating on a rock in a pond surrounded by fireflies, looking directly at the camera, lip-syncing the closing lyrics to the song. Accompanying Bea from 1:12 onwards is a CGI model of a frog, who assists in providing performance-based conventions, playing a small guitar fashioned from a nut. The frog also dances during the song's closing section, adding comedy elements and a fun resolution to Bea's sunny day.
The entire aesthetic for this music video is soft and easy on the eyes, with a homemade feel to it. Bea's clothes are modish and include elements of current fashion trends, something my aspirer audience will look up to. The narrative, whilst simple, includes elements that 16 - 25-year-olds will resonate with, feeling sad and looking for happiness and relaxation. The aesthetic of this video is similar to a trending aesthetic at the time of release (July 2022), of a grungey, "fairycore" described aesthetics, with elements of y2k in terms of clothing. This hybridisation is what beabadoobee's target audience will be exposed to on platforms like TikTok and Pinterest, and fans will look up to this aesthetic, essentially making Bea a role model in terms of charisma, personality, fashion and public image for the psychometric group "aspirers".
Editing
The music video features a mix of different editing techniques. There are several different shots used throughout the video, including close-ups of the artist, wide shots of Bea's entire body, and shots of the artist in different locations. Some of the shots are edited to be in slow motion, while others are edited to be in fast motion. The video also uses jump cuts, which are sudden transitions between shots, to create a sense of disorientation. The video uses colour grading, which is the process of adjusting the colours in a video, to give the video a warm and sunny feel. The editing in the "Sunny Day" music video is used to create a sense of nostalgia and match the song's upbeat mood. Shakey camera work is incorporated to hone in on the homemade feel of the video, and also acts as a way for audience members to feel closer to Bea, with a more personalised connection. Beabadoobee often live streams for fans and answers questions, as well as posts direct posts on social media, replying to fans' comments or interacting with them.
The nostalgic and ambient feel of this video is something I wish to explore in my own video. Using some of this editing techniques, I hope to convey this in my video
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