Name: Robyn Gardener
Gender: Female
Age: 21
Occupation: Student/Retail Worker
Annual income: £25,000
Location: South-east England
Psychographic: Aspirer - (Materialistic, seeks status, oriented to image and appearance)
Lifestyle: Buys designer clothes to post about online. Very well-versed in social media. Watches reels/tiktoks of celebrities, and is interested in their lives.
Favourite music genre: Indie Pop
Robyn is very loyal to the brands she subscribes or buys from, incoperating them into her day to day life. She is very likely to buy into apps and loyaltly schemes, and any extra money will be spent on materialistic objects, or expiriences involving celebrities she subscribes to. She likes to imagine herself as a friend to these celebrities, and enjoys personalised expiriences.
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